Santa Carolina partners strategically with Ehrmanns in a move for long-term growth in the UK
19 August 2014
Leading Chilean winery Santa Carolina has partnered with Ehrmanns with the aim of growing distribution across all UK trade channels.
The third largest exporter of Chilean premium wine, Santa Carolina was founded in 1875 and is currently owned by the Larrain family. They proudly champion Chilean heritage with a focus on innovation, which last year earned them a nomination as New World Winery of the Year by Wine Enthusiast, alongside Penfolds and Craggy Range. They have a strong global position which they are looking to mirror to the UK market in tandem with Ehrmanns.
Santa Carolina’s Commercial Director, Christian Wylie, commented: “We are looking forward to joining forces with Ehrmanns and have been impressed by their understanding of this highly competitive but nonetheless, key market for us. Santa Carolina’s legacy as one of Chile’s oldest wineries, together with the newly rebuilt Santiago city winery and an ever-strong winemaking team, make us the perfect contender to challenge those brands that are currently dominating the UK market”
Mark Chapman, Ehrmanns CEO, said: “We are delighted to announce this partnership and believe Santa Carolina fits perfectly in our strong South American portfolio. We are highly impressed with Santa Carolina heritage, quality of the wines and their quest to recover long-lost varietals. We can only see Santa Carolina as a Chilean wine brand to be reckoned with and together we will work towards attaining the recognition it deserves in the UK.
Ehrmanns will distribute the whole Santa Carolina portfolio, which comprises of the Santa Carolina, Estrellas, Specialties, Reserva, Gran Reserva and the Reserva de Familia ranges, as well as icon wines from their Cachapoal’s vineyards, VSC and Herencia. The agreement will effectively commence in September 2014, coinciding with the Beautiful South Tasting in London, where a selection of Santa Carolina wines will be showcased by forward-thinking head winemaker, Andres Caballero.
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