Impulse
In the last 2 years the Ehrmanns’ NPD team has taken a great deal of care in developing a portfolio which meets the need of the Impulse sector.
This particular trade channel is under pressure and needs to be right on target when it comes to its offering, it is all about Convenience and point of difference in order to compete with other trade channels. Ehrmanns can offer extremely competitively priced wines in the following “blockbuster” categories : New Zealand Sauvignon Blanc, Italian Pinot Grigio, Lower Alcohol, Prosecco, Chilean Merlot, etc…
We have also been quite succesful with our Fairtrade certified ranges and our Spanish wired wines which offer fantastic value for money. They are a great addition to any corner shop offering.
You can browse our portfolio for some ideas – look for “Impulse ” trade channel – or we could even develop an own label for you as we have recently done for Landmark ( subject to volumes required ).
For more information please contact Kim Wilson – kim.wilson@ehrmanns.co.uk