Ehrmanns Wines launches ‘Rewild’ with focus on sustainability and rewilding
01 January 2022
Ehrmanns Wines is launching ‘Rewild’, a new wine range which will plant a tree for every bottle purchased.
Working in partnership with Ecologi tree saplings will be planted in several global reforestation projects (*1). Consumers will be able to click on www.ecologi.com/rewild to review the total number of planted trees and their locations.
Rewild is designed to appeal to the growing number of conscientious consumers (*2).The brand is underpinned by the ethos that ‘tiny individual actions drive collective change,’ offering a practical step that consumers can take.
Commenting on the launch, Keith Lay, head of marketing at Ehrmanns said: “Sustainability is a growing concern for our business. We have worked with Ecologi to offset carbon emissions of all employees at Ehrmanns, and we were inspired to create this range by their philosophy that small actions are much better than none. We accept that the wine business, including our own, has a long way to go to reach a carbon neutral position. This is a little step in the right direction, and we are planning for others to follow.”
Linda Adams, Head of Partnerships at Ecologi said: "We are so excited to be working with Ehrmanns on Rewild, we especially love Rewild's ethos that "tiny actions drive collective change". We believe that with a little input from a lot of people, we have the power to secure our future and it's amazing to see companies like Ehrmanns join us on our mission of tackling climate change.”
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The Rewild range will initially include three wines, focusing on a Chilean Sauvignon Blanc, Argentine Malbec and Malbec Rosé due to the massive consumer appeal of these varietals and the simple objective to plant as many trees as possible.
The Rewild packaging and design were developed by the award-winning design and branding agency, Amphora Design.
Find out more about our Rewild wines and the project on the Rewild website: rewild.wine/
*1 Founded in 2019, Ecologi plant trees & fund the world’s best climate crisis solutions. To date Ecologi’s community has funded the planting of 22 million trees - with 1 tree funded every 2 seconds. This is the equivalent 800k Tonnes of CO2 avoided.
Equivalent to 230k flights from London to LA.
*2 The Conscientious Consumer
An individual trying to make the right buying decisions aligned to their own values* in relation to sustainability & ethical trading.
*Conscientious Consumer is deliberately coined as a broader, more encompassing definition of buying behaviour motivated by different personal values. E.g., it would include both the Carnivore trying to use less glass because of C02 emissions & the Vegan motivated by a belief that meat is a product of animal cruelty. (Source: Ehrmanns 2021)
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