Arniston Bay pouch celebrates commuter sampling success

Summer in the city with Arniston Bay...
Commuters were treated to a taste of summer with Arniston Bay in rail stations around the UK in July. This activity, a key part of the latest marketing campaign to raise awareness of the environmental credentials and convenience of the Arniston Bay pouch, was kicked off with a week long competition in commuter’s favourite newspaper, Metro.

Ehrmanns appointed UK agent for Andean Vineyards a new premium wine brand from Argentina.

This appointment is a significant achievement for Ehrmanns as we believe there’s a major opportunity in the UK for a branded wine from Argentina, especially one with such excellent brand credentials. 

Argentina is the fifth biggest wine producing country in the world, and has long been referred to as the “sleeping giant”. The current climate is perfect for its awakening, and with this appointment Ehrmanns is in the perfect position to take full advantage.

Of special note in the Andean Vineyrads range is the Premium Range Andean Vineyards 2007 Malbec, winner of the prestigious Gold Malbec Trophy in the Argentine Wine Awards that took place in Mendoza in February 2008.

Fairtrade wine heads for 3% market share in five years

With Fairtrade wine sales topping £20.7m in 2007 and growth forecasted to continue at a rate of 46% each year, Ehrmanns predicts Fairtrade wine will take a 3% share of the UK wine market by 2012; overtaking long established wine countries in terms of retail importance.